Preserving traditional recipes & sharing the love

Final Ingredient, an online blog and community all about preserving and sharing family recipes. Celebrating meals that taste like your ancestors made it. The name “Final Ingredient” refers to the love that goes into a great home cooked meal.

In need of an identity the brand was developed to stand the test of time and translate across all touch points as new developments arise. The identity communicates a warm feeling of home and the traditions that accompany gathering around the table.

In need of an identity the brand was developed to stand the test of time and translate across all touch points as new developments arise. The identity communicates a warm feeling of home and the traditions that accompany gathering around the table.

With the brand ideals in mind I developed a design system that would reflect the feelings of warmth and love that a meal can provide. Sweet, sour, salty, spicy, and umami all in harmony brought together by the final ingredient, Love.